STUDENT PERCEPTIONS OF CHATGPT IMPLICATIONS FOR THE LABOUR MARKET: A COMPARISON BETWEEN SLOVENIA AND CROATIA (BI-HR/25-27-035)
Head of the research group: izr. prof. dr. Nina Tomaževič
The rapid development of generative artificial intelligence has sparked considerable discussion about its impact on labour markets. More specifically, a conversational chatbot, ChatGPT, introduced in November 2022, was one of the first artificial intelligence technologies of its kind to be made public in an easily understandable manner, and consequently, it quickly grew in popularity among higher education students. Despite some scepticism surrounding ChatGPT, there is a belief that it can be harnessed to enhance skills development, thereby improving student employability. However, there is little empirical evidence to assess these claims. Therefore, a comprehensive examination across various higher education systems, including those in Slovenia and Croatia, is urgently needed. Consequently, this research will contribute to an understanding of the challenges and opportunities related to ChatGPT implications for the labour market.
The primary aim of this research is to examine student perceptions of ChatGPT implications for the labour market by analyzing employability trends and prospects from a comparative perspective between Slovenia and Croatia. The research will be based on survey data covering student perceptions of different aspects relevant to the challenges and opportunities related to ChatGPT implications for the labour market. More specifically, the survey data will cover student perceptions on the potential of ChatGPT for developing hard, soft, and digital skills, and addressing several challenges in the labour market, such as skills mismatch and future labour market dynamics. In this context, selected methodological approaches, such as t-test, ANOVA, regression analysis, factor analysis, and structural equation modeling, will be applied in order to ensure a comprehensive comparative analysis between Slovenia and Croatia. Therefore, the evidence-based findings will reveal current and possible future trends in the labour market in both countries.
Duration (from/to):
from 1. 1. 2025 to 31. 12. 2026
Contracting Authority:
Slovenian Research and Innovation Agency
Project Partner:
Faculty of Economics & Business, University of Zagreb
Financing:

Memebers of the research group:
Members of the research group in the partner country:
dr. Alka Obadić
dr. Sandra Soucie
dr.Marin Levaj
Viktor Viljevac
Objectives of bilateral cooperation activities
The bilateral cooperation activity aims to help strengthen the knowledge of policy makers in Slovenia and Croatia. In addition, the bilateral cooperation activity includes important elements of scalability, as the results will provide a framework for further empirical studies that are transferable to an international context. The added value of the cooperation between researchers from Slovenia and Croatia is the exchange of specific knowledge and experience.
The main objectives of the cooperation are:
1) to combine the theoretical and empirical perspectives of the presented research topic;
2) to establish a basis for future cooperation on research projects; and
3) to strengthen/include cooperation between young and experienced researchers.
All the researchers involved in this bilateral cooperation activity are experts in their fields. The proposed research will contribute to the general literature with new theoretical and empirical evidence in a systematic and comprehensive way. The empirical analysis will be embedded in an in-depth theoretical and methodological background. The results of this research will contribute to academic and practical knowledge and will help researchers and practitioners in the field to conduct research in theory and practice. Complementarity will be exercised by combining theoretical and empirical questions. In addition, the bilateral cooperation activity is a good opportunity to involve young researchers in international cooperation, as both partners involve selected young PhD students or postdoctoral researchers in their research work. Students from both institutions will also benefit, as both leaders of the bilateral cooperation activity plan to present the main results of the research during their guest lectures at the partner institutions.Joint contributions to selected international conferences are foreseen. The outcome of the collaboration should also be visible in the form of scientific articles published in some highly indexed (ISI) journals.