1622 Business Communication
Content
- Role and importance of business communication
- Communications process, concepts and communication skills
- The Basics of Communicating
- Written business communication
- Visual Communication
- Business conversations, Meetings,
- The role of emotions in business communication
- Electronic Communication Systems
- Social Networks
- Public relations
- Business protocol
- Special features of communication in public administration
Objectives and comptences
Student:
- argue the different concepts of communication,
- applies different models of business communication,
- applies different methods and techniques of business communication,
- find appropriate elements of communicating with customers,
- find the similarities and differences between business communication in the public and private sector.
Competences
- qualification for autonomic, tolerant, careful and sensitive treatment of an individual or a group, passing no judgments,
- ability to design of model of business communication,
- management of methods and techniques of business communication,
- ability to use ICT and social networks in business communication
- ability to communicating with internal and external customers.