1622 Business Communication

1622 Business Communication

  • Study programme and level: Professional degree programme Administration 1st Cycle
  • 3rd year
  • 6 ECTS
  • Course type: Core
  • Lectures: 45
  • Tutorial: 30
  • Other forms of study: 45
  • Individual work: 60
  • Lecturer: Janez Stare, PhD


1. Objectives and competences



  • argue the different concepts of communication,
  • applies different models of business communication,
  • applies different methods and techniques of business communication,
  • find appropriate elements of communicating with customers,
  • find the similarities and differences between business communication in the public and private sector.


  • qualification for autonomic, tolerant, careful and sensitive treatment of an individual or a group, passing no judgments,
  • ability to design of model of business communication,
  • management of methods and techniques of business communication,
  • ability to use ICT and social networks in business communication
  • ability to communicating with internal and external customers.


2. Content

  • Role and importance of business communication
  • Communications process, concepts and communication skills
  • The Basics of Communicating
  • Written business communication
  • Visual Communication
  • Business conversations, Meetings,
  • The role of emotions in business communication
  • Electronic Communication Systems
  • Social Networks
  • Public relations
  • Business protocol
  • Special features of communication in public administration

3. Readings


  • Ferjan, M. (2017). Poslovno komuniciranje. [Elektronski vir] Maribor : Univerzitetna založba Univerze, URL press.um.si/index.php/ump/catalog/book/269  
  • ABE: The Association of Business Executives (2008). Diploma in Business Administration, Study Manual BUSINESS COMMUNICATION, The Association of Business Executives, London.
  • Centre fo good governance (2012). Handbook on Communication Skills https://numerons.files.wordpress.com/2012/04/hand-boook-of-communication-skills.pdf
  • Košnik, B. (2007). 24 ur poslovnega bontona. Astra, d.o.o., Ljubljana (izbrana poglavja 140 strani). 1 izvod
  • Možina, S., Tavčar, M., Zupan, N., Kneževič, A., N. (2004). Poslovno komuniciranje: evropske razsežnosti. Maribor, Obzorja, založništvo in izobraževanje. (Izbrana poglavja 100 strani). 1 izvod


4. Intended learning outcomes


  • Students will understand the importance and role of business communication. They also will develop the concepts of communication and identify appropriate methods and techniques of business communication in individual cases.

5. Learning and teaching methods

  • lecture
  • practical work
  • coursework / project work
  • appearance and presentation
  • case study
  • problem based learning
  • e-learning
  • individual tutorial

6. Assessment

  • written (and / or oral) examination, may be conducted with two term examinations (both positive) (60%)
  • project work, appearance, presentation (40%)

Final assessment of the course is the sum of the written (and / or oral) examination and other partial estimates of commitments that are finished before the time of examination.