1618 Customers Relationship
Content
- Changes in the field of Customer Relationship
- The Concept of the Importance of Customer Value
- Managing Customer Relationship
- Strategical approach to Customer Relationship
- Customers diversity
- The meaning of employees in Customer Relationship
- Interactions in Customer relationship
- Problems in the field of Customer Relationship
- Customer satisfaction
- The meaning of measuring customer satisfaction
- Business Customer Relations
- (Modern) Technology that supports Customer Relationship
Objectives and competences
Objectives
- student knows and understands the field of customer relationship,
- student knows and understands the meaning of business relationship and importance of customer value,
- student knows and understands different approaches in the field of customer relationship,
- student knows and understands customers diversity and the meaning of employees in customer relationship,
- student knows and understands the meaning of customer satisfaction,
- student independently solves case studies in the field of customer satisfaction,
- student knows and understands the meaning of modern technology that support customer relationship.
Competences
- ability to connect and share the knowledge about customer relationship into practice,
- ability to explain and compare the facts in the field of customer relationship,
- ability to form the suggestions for problem solving,
- ability to acquire and use the acquired data,
- ability of the written and oral communication.