738 Basis of Survey Research Method in Administration

738 Basis of Survey Research Method in Administration

  • Study programme and level: Professional degree programme Administration 1nd Cycle
  • 2nd or 3th year
  • 6 ECTS
  • Course type: Elective
  • Lectures: 20
  • Other forms of study: 70
  • Individual work: 90
  • Lecturer: Jože Benčina, PhD


1. Objectives and competences


  • defines problem, asks survey research questions, prepares, and processes survey research,
  • uses computational technology and statistical tools for gathering, analysing and presenting results of survey research
  • studies literature and builds research construct and questionnaire,
  • prepares sampling process, calculates the values of sample parameters and estimates the values of population parameters,
  • forms hypothesis, chooses and uses suitable hypothesis testing technique,
  • makes critical reflexion to survey results and relates them to the practical situation in public sector.

Student is qualified:

  • to examine numerical data to grasp issues, draw conclusions, and solve problems;
  • to use IT equipment and statistical tools to proceed statistical research and create reports and presentation;
  • to identify key facts in a range of data;
  • to notice when data appear wrong or incomplete, or need verification;
  • to distinguish information that is not pertinent to a decision or solution;
  • to compare observations or finished work to what is expected to find inconsistencies
  • to grasp the meaning of statistical information, and apply it to situations at hand.

2. Content

  • Critical insight in survey research methodology
  • Survey research in public sector
  • From a conceptual model to the questionnaire
  • How to design the quality of measurement instrument
  • Implementation of a questionnaire
  • Sampling methods and response rate problem
  • Planning and proceeding survey research
  • Data analysis, validation of measurement instrument
  • Critical reflexion of the survey research results and fair research reporting

3. Readings

  • LEEUW, Edith Desirée de, HOX, Jop, DILLMAN, Don (2008). International handbook of survey methodology.
  • L. Erlbaum Associates, New York . 549 str.
  • BICKMAN, Leonard, ROG, Debra J. (2009). The SAGE handbook of applied social research methods. 2nd ed. SAGE, Los Angeles. 661 str.

4. Intended learning outcomes

Students will

  • understand importance of literature research as the ground of survey research design;
  • understand the relationship between research construct and survey research design

Students will be able

  • to design and realize a survey research;
  • to identify and use appropriate statistical techniques for analysing survey research data
  • to interpret the results of statistical analysis in terms what the solution means for the problem at hand;
  • develop commitment to the critical reflexion to the survey research results in terms not distinguish between non significant different values.

5. Learning and teaching methods

  • lecture
  • seminar
  • e-learning

6. Assessment

  • written and/or oral exam (60%)
  • seminar work (project work,  seminar workpaper) and/or oral exam (30%)
  • coursework and active class participation (10%)