1647 Social Media and Stakeholder Engagement
- Study programme and level: Professional degree programme Administration 1nd Cycle
- 2nd or 3th year
- 6 ECTS
- Course type: Elective
- Lectures: 30
- Other forms of study: 90
- Individual work: 60
- Lecturer: Tina Jukić, PhD and Iztok Rakar, PhD
1. Objectives and competences
- is acquainted with legal dimensions of stakeholder engagement
- understands stakeholder engagement in the context of public administration reforms and traditions
- is qualified for setting up framework for stakeholder engagement
- understands the potential of social media usage for stakeholder engagement
- knows the pros and cons of social media usage for stakeholder engagement
- knows key components of social media strategy for stakeholder engagement
- qualification for setting up framework for stakeholder engagement
- ability of solving basic legal dilemmas in setting up framework for stakeholder engagement
- understanding of administrative traditions' barriers to implementation of public administration reforms
- understanding of importance of modern technology usage for stakeholder engagement
- ability to select suitable social media tools for stakeholder engagement (according to the specific goals of engagement and type of stakeholders)
- qualification for startegic approach to social media usage for stakeholder engagement
- Stakeholder engagement as part of administrative reforms
- Stakeholder engagement and administrative tradition
- Legal aspects of stakeholder engagement
- Setting framework for stakeholder engagement
- Evalutation of stakeholder engagement performance
- About social media
- Potential of social media in the context of stakeholder engagement
- The state of social media usage for stakeholder engagement in Slovenian and foreign public administration organizations
- Pros and cons of social media usage for stakeholder engagement
- Identification of suitable social media channels for stakeholder engagement
- Tools for social media communication and analytics
- Development of social media strategy in public administration
- Mergel, I. (2012). Social Media in the Public Sector: A Guide to Participation, Collaboration and Transparency in The Networked World. San Francisco: Josey-Bass.
- Karakiza, M. (2015). The Impact of Social Media in the Public Sector. Procedia - Social and Behavioral Sciences. Let. 175, str. 384 – 392.
- Zakaria, Z. (2012). Stakeholder Engagement: Process, Challenges & Motivations. LAP LAMBERT Academic Publishing.
- Bherer, L., Gauthier, M., Simard, L. (eds.) (2017). The Professionalization of Public Participation. Routledge.
- Hammerschmid, G., Walle, S. Van de, Andrews, R., Bezes, P. (eds.) (2016). Public Administration Reforms in Europe: The View from the Top. Cheltenham, Northampton: Edward Elgar Publishing.
- Vsebine v e-učilnici. / Content in e-the learning environment (Moodle).
4. Intended learning outcomes
Knowledge and understanding:
- Student will be able to set up a concrete framework for stakeholder engagement.
- He/she will be able to solve basic legal dilemmas in setting up framework for stakeholder engagement.
- He/she will be able to recognize administrative traditions' barriers to stakeholder engagement.
- He/she will be able to select suitable social media tool(s) for stakeholder engagement in matters of public interest.
- He/she will be able to critically evaluate the state in this field in the context of Slovenian public administration.
- He/she will be able to identify key elements of social media usage strategy with the focus on stakeholder engagement.
5. Learning and teaching methods
- student preparations for lectures
- seminar paper
- Written or oral exam (60%)
- Seminar paper with presentation (40%)
Seminar paper has to be submitted before the exam.