1647 Social Media and Stakeholder Engagement

1647 Social Media and Stakeholder Engagement

  • Study programme and level: Professional degree programme Administration 1nd Cycle
  • 2nd or 3th year
  • 6 ECTS
  • Course type: Elective
  • Lectures: 30
  • Other forms of study: 90
  • Individual work: 60
  • Lecturer: Tina Jukić, PhD and Iztok Rakar, PhD

 

1. Objectives and competences

Objectives
Student:

  • is acquainted with legal dimensions of stakeholder engagement
  • understands stakeholder engagement in the context of public administration reforms and traditions
  • is qualified for setting up framework for stakeholder engagement
  • understands the potential of social media usage for stakeholder engagement
  • knows the pros and cons of social media usage for stakeholder engagement
  • knows key components of social media strategy for stakeholder engagement

Competences:

  • qualification for setting up framework for stakeholder engagement
  • ability of solving basic legal dilemmas in setting up framework for stakeholder engagement
  • understanding of administrative traditions' barriers to implementation of public administration reforms
  • understanding of importance of modern technology usage for stakeholder engagement
  • ability to select suitable social media tools for stakeholder engagement (according to the specific goals of engagement and type of stakeholders)
  • qualification for startegic approach to social media usage for stakeholder engagement

2. Content

  • Stakeholder engagement as part of administrative reforms
  • Stakeholder engagement and administrative tradition
  • Legal aspects of stakeholder engagement
  • Setting framework for stakeholder engagement
  • Evalutation of stakeholder engagement performance
  • About social media
  • Potential of social media in the context of stakeholder engagement
  • The state of social media usage for stakeholder engagement in Slovenian and foreign public administration organizations
  • Pros and cons of social media usage for stakeholder engagement
  • Identification of suitable social media channels for stakeholder engagement
  • Tools for social media communication and analytics
  • Development of social media strategy in public administration

3. Readings

  • Mergel, I. (2012). Social Media in the Public Sector: A Guide to Participation, Collaboration and Transparency in The Networked World. San Francisco: Josey-Bass.
  • Karakiza, M. (2015). The Impact of Social Media in the Public Sector. Procedia - Social and Behavioral Sciences. Let. 175, str. 384 – 392.
  • Zakaria, Z. (2012). Stakeholder Engagement: Process, Challenges & Motivations. LAP LAMBERT Academic Publishing.
  • Bherer, L., Gauthier, M., Simard, L. (eds.) (2017). The Professionalization of Public Participation. Routledge.
  • Hammerschmid, G., Walle, S. Van de, Andrews, R., Bezes, P. (eds.) (2016). Public Administration Reforms in Europe: The View from the Top. Cheltenham, Northampton: Edward Elgar Publishing.
  • Vsebine v e-učilnici. / Content in e-the learning environment (Moodle).

4. Intended learning outcomes

Knowledge and understanding:

  • Student will be able to set up a concrete framework for stakeholder engagement.
  • He/she will be able to solve basic legal dilemmas in setting up framework for stakeholder engagement.
  • He/she will be able to recognize administrative traditions' barriers to stakeholder engagement.
  • He/she will be able to select suitable social media tool(s) for stakeholder engagement in matters of public interest.
  • He/she will be able to critically evaluate the state in this field in the context of Slovenian public administration.
  • He/she will be able to identify key elements of social media usage strategy with the focus on stakeholder engagement.

5. Learning and teaching methods

  • student preparations for lectures
  • lecture
  • seminar paper

6. Assessment

  • Written or oral exam (60%)
  • Seminar paper with presentation (40%)

Seminar paper has to be submitted before the exam.