3021 International Business
Content
- Framework and relations of international business, Business internationalization.
- Export competitiveness, Motives, goals and strategies of export, Positioning on the international market, Export organization, Export subjects.
- Means and forms of entering the foreign market, International business customs, terminology and rules.
- Export procedures, Export documentation, Export negotiations. Negotiations over export price, Export risks and insurance, Effective export debt collection, Bank guarantees, Export financing.
- Stimulation of export. Stimulation of export competitiveness.
- Analysis of selected foreign markets.
Objectives and competences
GOALS:
- The objective of the course is to give students theoretical and practical knowledge in organizing and managing export in order to increase its competitiveness.
- In the growing internationalization of economy and the increase of classical foreign trade and new forms of international business, it is essential to be acquainted with the international business environment, the organization and terms of efficient forms of export.
- The competitiveness of exports represents an important foundation and is closely related to overall competitiveness of the economy.
- The students will be acquainted with the tools and contemporary methods which they can successfully use in increasing export competitiveness.
COMPETENCES:
- The students will gain theoretical and practical knowledge in organizing and managing export in order to increase its competitiveness.
- They will acquire knowledge and skills on techniques, organization, ways and forms of competitive export activity.
- The students will be acquainted with the tools and contemporary methods which they can successfully use in increasing export competitiveness.